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Fundraising in the Digital Economy
Subject Digital economy inevitably influences economic processes, economic agents, institutions, and markets. The economy is still driven by profit-making and non-profit entities, both seeking finance. The research focuses on the formation of financial resources by raising funds, as one of the elements of the financial mechanism used by non-profit entities.
Objectives The research determines the extent to which the digital economy influences non-profit organizations in fundraising activities, i.e. an increase in the number of means to search for financial resources, possibilities of using IT resources for market positioning purposes.
Methods I applied methods of logic and statistical analysis, synthesis, comparison, generalization.
Results Grants and donations are the main form of financial resources non-profit organizations obtain in raising funds. Information on websites of non-profit organizations, social networks, mass media, technological platforms reflects financial technologies streamlining cash flows and their receipt.
Conclusions and Relevance Nowadays non-profit organizations have greater opportunities for informing businesses, individuals and public legal organizations of their existence and activities. Therefore, this helps them raise more free and gratuitous financial resources through technological means of the digital economy. Financial technologies, their efficiency and consequences can be used by managers of non-profit organizations and fundraising specialists when choosing methods to raise funds.
Ключевые слова: digital economy, non-profit organization, fundraising, financial technology, financial resources
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